Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 319

Strict Standards: Non-static method Loader::requireOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 1193

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 316

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 319

Strict Standards: Non-static method Loader::requireOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 293

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 316

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 319

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 294

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::requireOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 295

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 316

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 319

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 296

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 297

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 298

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 299

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 300

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 301

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 302

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Declaration of PNObjectArray::setData() should be compatible with PNObject::setData($data, $cache = false) in /www/htdocs/w00d1f37/html/includes/PNObjectArray.class.php on line 507

Strict Standards: Declaration of PNObjectArray::get() should be compatible with & PNObject::get($key = 0, $field = 'id', $force = false) in /www/htdocs/w00d1f37/html/includes/PNObjectArray.class.php on line 507

Strict Standards: Declaration of PNObjectArray::getWhere() should be compatible with & PNObject::getWhere($where) in /www/htdocs/w00d1f37/html/includes/PNObjectArray.class.php on line 507

Strict Standards: Declaration of PNObjectArray::select() should be compatible with & PNObject::select($key, $field = 'id', $where = '') in /www/htdocs/w00d1f37/html/includes/PNObjectArray.class.php on line 507

Strict Standards: Declaration of PNObjectArray::getDataField() should be compatible with PNObject::getDataField($key, $default = NULL) in /www/htdocs/w00d1f37/html/includes/PNObjectArray.class.php on line 507

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 303

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 304

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 305

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 306

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method DBConnectionStack::init() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 474

Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /www/htdocs/w00d1f37/html/includes/classes/adodb/drivers/adodb-mysql.inc.php on line 367

Strict Standards: Non-static method Loader::loadOneFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnMod.php on line 506

Strict Standards: Non-static method Loader::loadFiles() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 93

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 119

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 119

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadOneFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnMod.php on line 506

Strict Standards: Non-static method Loader::loadFiles() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 93

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 119

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 119

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadOneFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnMod.php on line 506

Strict Standards: Non-static method Loader::loadFiles() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 93

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 119

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

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Imagekiller Greenwashing: Verbrauchertäuschung bringt CSR in Misskredit | .. für ein 'Soziales Dorf' | Projektidee für soziales & kulturelles Gemeinschaftswohnen auf einem Ökobauernhof

Imagekiller Greenwashing: Verbrauchertäuschung bringt CSR in Misskredit

Eingereicht von Initiative am 29. Aug 2012 - 20:16 Uhr

Bild 0 für Imagekiller Greenwashing: Verbrauchertäuschung bringt CSR in Misskredit

Eine Studie [1] zeigt: Unternehmen erleiden Imageverlust bei Nachhaltigkeit. Werbeagenturen sollten sich von Greenwashing [2] distanzieren und seriös informieren.

München, 29. August 2012. Der grüne Anstrich, den sich Unternehmen mit großen CSR-Werbebudgets leisten, hält keinem Nieselregen stand. Das ist zumindest die Sicht der Verbraucher, wie der „Sustainability Image Score“ (SIS) von 2012 nahe legt. Bei allen vom SIS untersuchten Unternehmen einschließlich der Spitzenreiter „HiPP“, „Alete“ und „BMW“ hat sich das Nachhaltigkeitsimage gegenüber 2011 verschlechtert. Experten fordern daher von Unternehmen sowie von PR- und Werbeagenturen neue Kommunikationsstrategien. 


7.678 Personen hat die von der Serviceplan Gruppe erstellte Nachhaltigkeitsstudie „SIS“ danach befragt, wie sie die Nachhaltigkeitsbemühungen von 101 Unternehmen aus 16 Branchen bewerten. Im Vergleich zu 2011 haben alle Unternehmen flächendeckend schlechter abgeschnitten, obwohl sie ihre Aktivitäten entweder beibehalten oder ausgebaut haben.


Verbrauchertäuschung verantwortlich

Für Experten aus der Nachhaltigkeitsbranche ist dafür „Greenwashing [3]“ verantwortlich, die bewusste Verbrauchertäuschung und der damit verbundene Vertrauensverlust. „Konsumenten [4] sind kritischer geworden, weil Werbung zu oft ein grünes Image verkauft hat, das nur Fassade war“, sagt Udo Censkowsky, Nachhaltigkeitsberater in der Lebensmittelbranche und Geschäftsführer der Organic Services GmbH. „Das ist deswegen tragisch, weil der Vorwurf sämtliche CSR-Initiativen gleichermaßen trifft.“

Denn der Vorwurf des Greenwashing lässt auch Unternehmen verstummen, die sich ernsthaft für Nachhaltigkeit einsetzen. Eine gesamte Lieferkette beispielsweise auf CO?-Neutralität oder Bio umzustellen, kann schwierig und langwierig sein. Gerade Firmen, die erst damit beginnen, in Nachhaltigkeit oder soziale Projekte zu investieren, können sich angreifbar machen. „Bevor ihnen unlautere CSR-PR vorgeworfen wird, überlegen sich Unternehmen lieber zweimal, ob sie sich engagieren sollen“, erklärt Censkowsky.


Nachhaltige Entwicklung leidet darunter

Damit verstreichen wertvolle Chancen, das Thema Nachhaltigkeit im Bewusstsein von Produzenten und Konsumenten zu verankern. Denn gerade große Unternehmen hätten mit ihren Kommunikations-und Werbebudgets die Möglichkeit, aufzuklären. So ergibt das „Biodiversitäts Barometer 2012“, dass in Brasilien 75 Prozent der Befragten durch Unternehmenskommunikation mit dem Thema Biodiversität in Berührung gekommen sind. 


Unternehmen sollten sich von Greenwashing klar distanzieren 

Kommunikationsexperte Florian Haller ist Hauptgeschäftsführer der Serviceplan Gruppe und wird auf der Nachhaltigkeitskonferenz SusCon, die von 27. bis 28. November 2012 in Bonn stattfindet, eine Keynote zum Thema halten. Haller fordert eine neue Art zu kommunizieren: „Unternehmen, die es mit Umweltbewusstsein und verantwortungsvollem Handeln ernst meinen, dürfen sich nicht in die Defensive begeben“. Insbesondere PR- und Werbeagenturen spielen eine zentrale Rolle. Sie sollten sich von Greenwashing klar distanzieren und darauf konzentrieren, „Verbraucher sauber und seriös zu informieren.“ 


'Gemeinsam pro Nachhaltigkeitkeit' der bessere Weg 

Um kompetent aufklären zu können, benötigen Agenturen Informationen, egal ob es um Klimaschutz, Biodiversität oder Fairtrade geht. Die SusCon möchte dafür sorgen, dass sich Nichtregierungsorganisationen, Kommunikationsexperten und Unternehmensvertreter nicht bekämpfen, sondern gemeinsam daran arbeiten, Nachhaltigkeit seriös in Werbebotschaften zu integrieren. 

Nachhaltigen Konsum für den Verbraucher attraktiv zu machen und damit die Green Economy zu stärken, müsse Ziel einer verantwortungsvollen Kommunikation sein, sagt Haller. Gewinnen können alle: die Unternehmen, die die Glaubwürdigkeit ihrer Marken stärken und die Nichtregierungsorganisationen, die mit Hilfe der Unternehmen ihre originären Ziele erreichen.

Mehr Infos unter www.suscon.net [5]

P r e s s e k o n t a k t :
Mildred Steidle
Organic Services
+49 89-82075908 oder +49 151 46748807
m.steidle@organic-services.com

Anna Gauto
forum CSR international
+49 89 746611-23;
a.gauto@forum-csr.net

Quelle: SusCon (pressemitteilung.ws) [6] 

Anmerkungen:
Verbraucher sind kritischer, weil ihnen zu oft ein falsches grünes Unternehmensimage verkauft wurde.
FOTO: Gerd Altmann / pixelio.de [7]

Weitere Beiträge in Kategorie Nachrichten & Neue Wirtschaft

Vollständige Tag-Liste

SusCon 2012 [12] · Nachhaltigkeitskonferenz [13] · Studie [14] · Bonn [15] · Unternehmensimage [16] · Kommunikation [17] · Marketing [18] · Greenwashing [19]

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Links
  1. http://blog.soziales-dorf.eu/module-keywords-display-id-235.html
  2. http://de.wikipedia.org/wiki/Greenwashing
  3. http://de.wikipedia.org/wiki/Greenwashing
  4. http://blog.soziales-dorf.eu/module-keywords-display-id-303.html
  5. http://www.suscon.net/
  6. http://pressemitteilung.ws/node/404088
  7. http://www.pixelio.de/media/504618
  8. http://soziales-dorf.eu/index.php?module=news&func=display&sid=585
  9. http://soziales-dorf.eu/index.php?module=news&func=display&sid=584
  10. http://soziales-dorf.eu/index.php?module=news&func=display&sid=582
  11. http://soziales-dorf.eu/index.php?module=news&func=display&sid=577
  12. http://soziales-dorf.eu/index.php?module=keywords&func=display&id=1349
  13. http://soziales-dorf.eu/index.php?module=keywords&func=display&id=1351
  14. http://soziales-dorf.eu/index.php?module=keywords&func=display&id=24
  15. http://soziales-dorf.eu/index.php?module=keywords&func=display&id=1350
  16. http://soziales-dorf.eu/index.php?module=keywords&func=display&id=1347
  17. http://soziales-dorf.eu/index.php?module=keywords&func=display&id=831
  18. http://soziales-dorf.eu/index.php?module=keywords&func=display&id=1348
  19. http://soziales-dorf.eu/index.php?module=keywords&func=display&id=1345
  20. http://soziales-dorf.eu/javascript:ratingsratefromslider('News','423',20);
  21. http://soziales-dorf.eu/javascript:ratingsratefromslider('News','423',40);
  22. http://soziales-dorf.eu/javascript:ratingsratefromslider('News','423',60);
  23. http://soziales-dorf.eu/javascript:ratingsratefromslider('News','423',80);
  24. http://soziales-dorf.eu/javascript:ratingsratefromslider('News','423',100);