Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 319

Strict Standards: Non-static method Loader::requireOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 1193

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 316

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 319

Strict Standards: Non-static method Loader::requireOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 293

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 316

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 319

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 294

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::requireOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 295

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 316

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 319

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 296

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 297

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 298

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 299

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 300

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 301

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 302

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Declaration of PNObjectArray::setData() should be compatible with PNObject::setData($data, $cache = false) in /www/htdocs/w00d1f37/html/includes/PNObjectArray.class.php on line 507

Strict Standards: Declaration of PNObjectArray::get() should be compatible with & PNObject::get($key = 0, $field = 'id', $force = false) in /www/htdocs/w00d1f37/html/includes/PNObjectArray.class.php on line 507

Strict Standards: Declaration of PNObjectArray::getWhere() should be compatible with & PNObject::getWhere($where) in /www/htdocs/w00d1f37/html/includes/PNObjectArray.class.php on line 507

Strict Standards: Declaration of PNObjectArray::select() should be compatible with & PNObject::select($key, $field = 'id', $where = '') in /www/htdocs/w00d1f37/html/includes/PNObjectArray.class.php on line 507

Strict Standards: Declaration of PNObjectArray::getDataField() should be compatible with PNObject::getDataField($key, $default = NULL) in /www/htdocs/w00d1f37/html/includes/PNObjectArray.class.php on line 507

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 303

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 304

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 305

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadClass() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 306

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 157

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 159

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method DBConnectionStack::init() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnAPI.php on line 474

Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /www/htdocs/w00d1f37/html/includes/classes/adodb/drivers/adodb-mysql.inc.php on line 367

Strict Standards: Non-static method Loader::loadOneFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnMod.php on line 506

Strict Standards: Non-static method Loader::loadFiles() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 93

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 119

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 119

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadOneFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnMod.php on line 506

Strict Standards: Non-static method Loader::loadFiles() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 93

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 119

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 119

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 46

Strict Standards: Non-static method Loader::includeOnce() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 51

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 288

Strict Standards: Non-static method Loader::_is_included() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 290

Strict Standards: Non-static method Loader::loadOneFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/pnMod.php on line 506

Strict Standards: Non-static method Loader::loadFiles() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 93

Strict Standards: Non-static method Loader::loadFile() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 119

Strict Standards: Non-static method DataUtil::formatForOS() should not be called statically in /www/htdocs/w00d1f37/html/includes/Loader.class.php on line 45

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Interessante US-Studie (2006) über 'Marketing für den guten Zweck' | .. für ein 'Soziales Dorf' | Projektidee für soziales & kulturelles Gemeinschaftswohnen auf einem Ökobauernhof

Interessante US-Studie (2006) über 'Marketing für den guten Zweck'

Eingereicht von detlef am 06. Apr 2010 - 01:00 Uhr

Bild 0 für Interessante US-Studie (2006) über 'Marketing für den guten Zweck'

... Im englischsprachigen Raum wird dies als "Cause Related Marketing" bezeichnet, was soviel wie "Marketing für den guten Zweck" bedeutet.
In Deutschland [1] steht diese Form der Verkaufsförderung noch am Anfang, aber die Vorteile liegen auf der Hand: Gemeinsam machen wir Menschen darauf aufmerksam, wie man sich besser schützen kann, an Krebs zu erkranken und wir übernehmen Verantwortung gemäß dem Slogan "together for a healthy life". Der Käufer und Sie als Unternehmen unterstützen dieses Anliegen und zeigen damit gesellschaftliche Verantwortung.

Soziales Dorf (h4in) - Kurzmeldung [2]


... Im englischsprachigen Raum wird dies als "Cause Related Marketing" bezeichnet, was soviel wie "Marketing für den guten Zweck" bedeutet. In Deutschland [3] steht diese Form der Verkaufsförderung noch am Anfang, aber die Vorteile liegen auf der Hand: Gemeinsam machen wir Menschen darauf aufmerksam, wie man sich besser schützen kann, an Krebs zu erkranken und wir übernehmen Verantwortung gemäß dem Slogan "together for a healthy life". Der Käufer und Sie als Unternehmen unterstützen dieses Anliegen und zeigen damit gesellschaftliche Verantwortung. 

Eine aktuelle US-Studie zeigt, wie stark Cause Related Marketing [4] das Konsumverhalten beeinflusst. Hier die Ergebnisse in der Übersicht (Quelle: 2006 Cone Millennial Cause Study):

83 % der Befragten haben mehr Vertrauen in
Unternehmen, die sich für soziale/ökologische Themen engagieren.

74 % der Befragten sind empfänglicher für
Werbebotschaften von Unternehmen, die sich für einen guten
Zweck engagieren.

69 % der Befragten berücksichtigen das soziale /
ökologische Engagement eines Unternehmens, wenn sie vor einer
Kaufentscheidung stehen.

89 % der Befragten wechseln wahrscheinlich oder
sehr wahrscheinlich die Marke, wenn diese (bei gleicher Qualität
und gleichem Preis) mit einem guten Zweck verbunden wird.

66 % der Befragten berücksichtigen das soziale /
ökologische Engagement eines Unternehmens, bevor sie eine Produkt-
oder Dienstleistungsempfehlung aussprechen.

Quelle: Take-Care-for-Life.com [5]


Die oben zitierte Studie [6] gibt die Verhältnisse in den Vereinigten Staaten wieder. Eine sehr ähnliche Entwicklung findet mit einigen Jahren Verzögerung auch bei uns in Deutschland statt - Arbeitsplätze schaffen wird den BundesbürgerInnen immer wichtiger, genauso wie Ethikbanken, Umwelt- & Klimaschutz und Wirtschaftsethik (CSR) allgemein.  

Anmerkungen:
US-Umfrage über Konsumverhalten und Verantwortung von Unternehmen
FOTO: Benjamin Thorn / pixelio.de [7]

Weitere Beiträge in Kategorie Neue Wirtschaft

Vollständige Tag-Liste

Soziales [12] · Verbraucher [13] · CSR [14] · Konsum [15] · CRM [16] · Cause Related Marketing [17] · Studie [18] · Unternehmen [19]

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  1. http://blog.soziales-dorf.eu/module-keywords-display-id-365.html
  2. http://www.hartz4-im-netz.de/PagEd-index-page_id-220.html#aktuelles-2010apr06
  3. http://blog.soziales-dorf.eu/module-keywords-display-id-365.html
  4. http://de.wikipedia.org/wiki/Cause-Related_Marketing
  5. http://web.me.com/corneliabeier/take_care_for_life/Partner.html
  6. http://blog.soziales-dorf.eu/module-keywords-display-id-235.html
  7. http://www.pixelio.de/media/561549
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